Imagine entering a store and right at the entrance is a shelf filled with your favorite goods. It’s almost as if the store owner got a glimpse of your shopping list. As a result of this thoughtfulness, you don’t have to go around the store looking for what to buy. You save time and feel special.
That’s how AI-driven personalization algorithms work in marketing campaigns. They analyze data and use the results to generate tailored content, recommendations, and experiences for your customers and prospects.
These algorithms study customer behavior – the things they buy, search for, and add to their cart. They also analyze the time customers spend on specific pages and how they interact with emails and social media. With this, the algorithms predict and recommend the items the customer prefers and also deliver personalized content, making the customer journey smoother.
Simply put, AI makes your prospect or customer think you’re talking to only them when in actual fact, you’re talking to many people.
Netflix does a good job here. Their marketers have mastered the art of personalized campaigns for customer engagement. Once a customer logs into the app, they’re presented with movies and shows specially curated for them based on their viewing habits and search history.
